Let’s face it. When we started Van der Waal, neither of us was from the surf industry. Better, neither of us was from any kind of business whatsoever. I’ve come from marketing and advertising agencies, working as a designer and later as a creative director and Afonso was from digital print production field.
So management, stock, accounting, customer service and all the fundamental aspects of business were dark areas for us. On top of that, we knew absolutely no one at the surf industry (in Portugal or anywhere).
As you can imagine, back when we started Van der Waal we had everything to fail as a business on a so crowded market as Carcavelos on a Sunday afternoon. [ More about our story here]
The truth is that almost 3 years later Van der Waal has grown to a establish company in the surf industry, with a winning product that hit its 3rd version 2019 spring.
Was a hell of a kind journey, with a lot of stories and learnings. Fulfil with failed experiments, parties, strange meetings, successful shows and, as any business, a lot of blood, sweat and tears (with some surf on spare times).
So now I decided to start this blog to share some thoughts and learnings I got on this journey and hopefully help someone who is starting a business.